Some people or organisations get very confused thinking that their corporate logo design is their branding? However understanding branding is far more than a nice logo design. Branding is finding a solution that gets your market to choose your brand (product or services) over the competition. If you are really clever and can place your [...]
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Tag Archives: brand
Green creative logo design
October 17, 2011
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Logo design project update: With the Government initiatives to cut carbon emissions Parker Bromley decided to enter the photovoltaic solar panels installation market for residential properties. SMA design were asked to brand this new division with a fresh, funky and eco take on the established logo and brand. This branding has been so well received that the client now has [...]
Read more Logo design – Aesthetical journey for client and corporate logo designer (Part two).
April 7, 2011
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The Design Process. This is the fun part where everything we discussed last time (in part one) is put into the melting pot and aesthetical journey starts to unravel culminating in a world class iconic logo design or brand. Every corporate design studio or integrated design agency will have their own way to ignite the [...]
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