Some people or organisations get very confused thinking that their corporate logo design is their branding? However understanding branding is far more than a nice logo design. Branding is finding a solution that gets your market to choose your brand (product or services) over the competition. If you are really clever and can place your [...]
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Tag Archives: market recognition
Ticking all the right corporate logo design boxes (Part three).
July 18, 2011
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What is the secret ingredient that makes a memorable iconic corporate identity / logo design? In my experience it comes down to a lot of hard but fun research and design work combined to a very good relationship between the client and the corporate design studio or integrated design agency. What should a potential client [...]
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