Corporate logo design & branding | Frank gets shinny new clothes

Hello 2012!

It’s a fresh start to a new year and our creative design studios are once more in full swing.

One of our latest graphic design & branding projects is for Frank Europe one of the top 10 museum showcase manufacturers.

Frank’s board directors were looking for a creative agency that would deliver a fresh, exciting and instantly recognisable brand.

Our creative design agency was chosen to roll out a full branding package, including new logo design, marketing literature, website design, SEO and corporate guidelines etc.

The Frank brand provides precision engineered museum display showcases to designers, architects, museums, private collectors and those needing a protective display solution with emphasis on flexibility and quality.

SMA wanted to project the truly uniqueness of the product in the branding. By visiting the factory and carrying out extensive research to understanding the market place we were able to fuse essential elements together to realise Franks and our own aspirations.

Designing a simple, fresh and instant recognisable brand was our primary aspiration whilst incorporating 4 key objectives:

  1. The brand name. Represented by the initial F.
  2. The primary service. Symbolising a basic shape of a case whilst the F also provides the profile for their unique product.
  3. Different service options. Corresponds to the different colour scheme.
  4. Slogans:  “uniquely frank” & “frankly better than glass”.

From the out set our corporate graphic designers produced a clear direction including concept logo designs & digital implementation which received instant positive client feedback.

At its first showing at Exponatec Exhibition in Cologne Frank were delighted with the positive response from the museum & heritage world, even their competitors were extremely complimentary about the new corporate branding.

Yes, FRANK were delighted with the end result & (frankly) so were we!