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Whether designing the interior of a hotel, museum, exhibition or corporate identity it is no longer enough for designers to produce wonderful designs to capture our attention; they have a responsibility to ensure their designs are both eco-friendly and environmentally compliant.
Some design consultancies are only just waking up to the idea of repositioning themselves to embrace and deliver these green initiatives.
SMA design’s own eco evolution started over 7 years ago, which leaves our consultancy uniquely positioned to support the client.
Our designers have researched and adopted the most advantageous and principles from around the world into our various designs.
At the same time SMA design has developed our own pioneering eco innovations some of which we have listed below:
Museum exhibition display showcases that use no mains power from the buildings supply to light the internal art objects, this also allows the showcases to be positioned anywhere without the need for clumsy or inconvenient electrical connection points.
Museum & retail design where the visitor flow provides a sustainable energy source which reduces the buildings carbon footprint and running cost.
Exhibition stands designed to use environmentally friendly, responsibly sourced and recycled materials with low toxins. Designs that permit the simple adjustment of the stands construction for reuse rather than being destroyed after each event.
Installation contractors located close to project sites saving dramatically on transport of both materials and people, all of which contribute to a reduced carbon footprint.
Interior designs that use many of the principles above but also ensure products are from responsibly & fairly sourced suppliers.
Eco lighting design solutions that lower power consumption reduce heat gain and UV from light sources, with the added advantage of only having to re-lamp every 7 to 10 years.
From the very beginning our design team listens to the clients’ objectives and puts forward designs which balance energy-saving measures, efficiency, sustainable & renewable technologies with other more conventional methods of delivery.
By adopting simple cost-effective eco-friendly design SMA design are helping to reduce toxins, carbon foot print and energy consumption for many companies, museums, exhibitions and private clients. This method allows us to create beautiful, efficient, healthy spaces to play and work in.
This simple approach provides a “best value” green solution that delivers on client expectation, reduces carbon foot print, saves valuable energy and is therefore kinder to the environment.
It’s a fresh start to a new year and our creative design studios are once more in full swing.
One of our latest graphic design & branding projects is for Frank Europe one of the top 10 museum showcase manufacturers.
Frank’s board directors were looking for a creative agency that would deliver a fresh, exciting and instantly recognisable brand.
Our creative design agency was chosen to roll out a full branding package, including new logo design, marketing literature, website design, SEO and corporate guidelines etc.
The Frank brand provides precision engineered museum display showcases to designers, architects, museums, private collectors and those needing a protective display solution with emphasis on flexibility and quality.
SMA wanted to project the truly uniqueness of the product in the branding. By visiting the factory and carrying out extensive research to understanding the market place we were able to fuse essential elements together to realise Franks and our own aspirations.
Designing a simple, fresh and instant recognisable brand was our primary aspiration whilst incorporating 4 key objectives:
From the out set our corporate graphic designers produced a clear direction including concept logo designs & digital implementation which received instant positive client feedback.
At its first showing at Exponatec Exhibition in Cologne Frank were delighted with the positive response from the museum & heritage world, even their competitors were extremely complimentary about the new corporate branding.
Yes, FRANK were delighted with the end result & (frankly) so were we!
Some people or organisations get very confused thinking that their corporate logo design is their branding?
However understanding branding is far more than a nice logo design.
Branding is finding a solution that gets your market to choose your brand (product or services) over the competition.
If you are really clever and can place your company product or organisation as the only real provider for this service or product then that’s a great brand and potentially iconic.
Your brand should project a clear message, professionalism, stimulate, inspire and eventually build up a customer loyalty foundation.
So yes a quality logo design is a very important part of the branding and something that your company branding & marketing will use as the driving force behind getting market recognition.
However understanding your market place is key to good branding and any creative agency / branding agency worth their sorts should guide you on this difficult passage that will eventually produce a strong brand.
Believe me there is no quick fix to producing a strong brand it takes plenty of research, hard work and creative flair to deliver a clear communicative solution that people have loyalty towards.
Time is a precise commodity and it never comes again so make sure you choose the right branding company to help you standard out from the crowd!
Next time company slogans or strap lines are they a good or bad marketing tool?
I hope you all had a lovely summer; I certainly enjoyed my break and being a true eco tourist my free-time was filled some amazing “green” trips including the famous eco museum in Rennes, France (beautiful raw architecture!).
In August I followed a fascinating eco building design course, which I will talk about more in an upcoming blog.
NEWS FLASH : Our blog is 1 year old
Hooray to blogging and keeping it up, especially when we all are so very busy with various design projects. I hope you enjoyed the design topics discussed and as always feel free to email myself or our design team with suggestions and comments.
Our visitors flow is going up up and up, much more than we ever expected so thank you all very much for your time and visits through our blog-door!
Some blogs to follow in due course are:
So pop back soon for a new blog full with eco tips. As this is my first day back behind my desk I must now really dash off and commit myself to an endless list of emails and paperwork eagerly waiting for my attention. It’s time again to dive back into my green mean working routine!